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Strategic Automotive design.pdf

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STRATEGIC AUTOMOTIVE DESIGN
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Assignment3//St Assignment 3// St StrategicAutomotive// Tacettin O Source of Information: w trategicAutomotive trategic Automotive sman Sazci& Ricardo Mejia // 2009. www.fiat.com and others.Intro (Methodology & The brand & po Strategy design Management summary) ortfolio analysis Research Brand+ Metho Fiat Automobiles S.p.A. as a brand (isolation) Strategy The5 Ps. Strategy Philosophy Portfolio Product Product Place Price Intro & Analysis Portfolio odology Fiat Automobiles S.p.A. as a part of Fiat group yDesign y & future scenario Analysis Historic & Current Situation Future Scenario Short / Medium / Long termB (Conclusio / Fiat Automobiles S.p.A. / v Italian brand / “The theme of quality is expressed by the redis cars of the Sixties and Sevent cars of the Sixties and Sevent culture, particularlyfashion…” (* Innovation / “…because the only thefuture is to be innovative…”(* Mobilityonhumanscale/“–no t – Fiat’s aim is to strike a balance andtechnology…” “cars that are accessible and im life”(**) (*) Mission Fiat Brand Analysis ns from Assignment 1) / / values / strategy / branding f stressing the brand’s Italian covery of influences from Italian ties and expressions of Italian ties and expressions of Italian *) y way to meet the challenges of *) t just sustainable, but livable, too e between experience, creativity mprove the quality of everyday Group. (**) Mission Fiat Automobile S.p.A.B (Conclusio low consumption of fuel / small ut utilitarian / versatile / flexib Brand Analysis ns from Assignment 1) Timelineanalysis Time line analysis. tilitarian / popular / clean engine / le / three world class / CARSPort (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)Port (Conclusio tfolio Analysis ns from Assignment 2)The5 Ps. Strategy Strateg Portfolio General Philosophy Short term Short Place Short term Product Short term term Price Short term S.T. (2009‐2014) / M.T. (201 y & future scenario y design Medium Medium term Long term Medium Medium Long Medium term Long term Medium Medium term Long term term term Medium Medium term Long term 14–2019) / L.T. (2019–2025)Fiat gro General 2009 ‐2025 oup portfolio balanceGeneral 2009 ‐2025 Fiat portfolio balanceSho ort term 2009 ‐2014Sho ort term 2009 ‐2014 PlaceSho ort term 2009 ‐2014 Product & PriceMediu um term 2014 ‐2019Mediu um term 2014 ‐2019 PlaceMediu um term 2014 ‐2019 Product & PriceLo ong term 2019 ‐2021Lo ong term 2019 ‐2025 PlaceLo ong term 2019 ‐2025 Product & PriceThankyou/ grazie e!
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